Showing posts from February, 2019

Secondary Microplastics

After taking a look at Primary Microplasticsa few weeks ago and learning about the devastating impact plastic pellets have on our planet, this week we're talking about the other kind of Microplastics: Secondary.

Secondary Microplastics can be defined as pieces of plastic (again, under 5mm in size) that started out as larger pieces but have somehow found their way into the ocean (and to landfills), to be eroded down over time (a really long time).  Some experts consider synthetic clothing materials such as fleece as Secondary Microplastics too, which can find their way into the oceans through grey water by washing clothing.

This is what we as a company are fighting against.  Single-use plastic bottles take a long time to degrade.  The plastic bottles people drink from today will still be around in 2419 and probably even longer.  Over time, a culmination of biological, physical and chemphotodegradation including photodegradation caused by sunlight exposure, breaks down the plastic unt…

Desalination in Dubai

Desalination in Dubai
In order to educate corporates on their drinking water, we have to take a step back and understand the background behind drinking water in Dubai. As people living in Dubai, we are inhabiting an area of the world that experiences a desert climate, roughly half of the year on average. That climate is characterised with high temperatures, thus making natural water a scarce resource. This is especially true to accommodate a growing population, year on year. This means that food and water are the simple requirements necessitated for life to remain and the supply has to increase two fold with population growth. 
The facts stand, that if you want any mineral water, you have to look to regions of the world that have this resource readily available and who are bottling the water for redistribution around the world. The closest mineral waters to Dubai are in Turkey, but are imported in to the region in Polyethylene terephthalate (PET) bottles which we are trying to educate …