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Showing posts from July, 2017

We educate about plastic..

Education is a big part of what we do at Sprudel. Not only do we educate businesses about alternative drinking water options, but also educate about the use (misuse?) of plastic water bottles. Earlier this week we shared (via our newly implemented social media accounts - you should really check them out) an article from National Geographic (https://tinyurl.com/y9uspjb5). The article mentioned that we as humans have produced over 8.3 billion tons of plastic products. That is an amazing amount. We have produced this amount of plastic in only 60 years.  

The problem of plastic is worldwide. Sure there are a few countries that are really digging into the problem of plastic and waste (Sweden’s recycling is so revolutionary, the country has to import rubbish from other countries to keep its recycling plants going), but the majority of the countries are far behind. Unfortunately the UAE is one of them!

Everyday we see plastic everywhere. The next time your are in a supermarket, walk down the b…

Masterplan Phase Deux

When we launched Sprudel a few years ago we set out with a simple goal: to educate the businesses of Dubai about a more sustainable option with regards to their in-office drinking water.  Traditionally offices use either 5 gallon water tanks or (even worse) plastic bottles to quench the thirst of their employees and visitors.  It's not the fault of the company, or any one in the company, an alternative solution simply has not been around for them to seriously consider.

At launch, we drew up a guideline that we internally called The Masterplan. It was to try and stay under the radar as much as possible and to handpick high-end clients who we could really focus all our energy on, all the time whilst building up a system of meeting/discussing/implementing our machines to the point where we knew that our systems worked.  The main focus was educating; to let potential customers know that there is in fact an alternative to plastic bottles and that filtered tap water is more than drinkabl…